Graphic Design Studio 1

Armin Hofman

Armin Hofmann graduated from Zurich's Kunstgewerbeschule (school of arts and crafts) in the late 1930s, followed by a lithography apprenticeship. in 1946 Hofmann moved to Basel and established his own studio, he established an advanced class of graphic design in 1968. Hofmann created Posters, identities and advertisements for cultural institutions. I like Hofmann's use of shapes and words in an abstract manner to create interesting compositions, I also like his use of large bold font and uses them as shapes sometimes in combination with a different colored shapes to create other compositions. He also uses the smaller font to create shapes and positions them around the larger fonts and shapes.

Saul Bass

Saul Bass attended the vocational Art students League of New York and then Brooklyn college in 1944. The advertising image for the movie Carmen Jones was Bass's first step into the movie industry. his in terest in movie logos led him to do short films for Kodak and United Airlines. Bass was a highly accomplished corporate identity designer, creating iconic logos in every market, electronics, airlines etc. Bass Passed away in 1996 in Los Angelos

Susan Kare

Susan Kare graduated from the Mount Holyoke College in 1975 with a degree in art and graduated from New York University with a masters and a doctoral degree. She became the designer for the user interface and icons for the Macintosh operating system then became the creative director for NeXT, Inc. and then established Susan Kare LLP in 1989. I think it's interesting that sometimes I forget that there are designers who are in charge of creating things for electronics including computer and internet icons. The icons are simple but for the most part you can tell what they're function is.

Apartheid/ Racisme

The poster was created to support the abolition of apartheid and mobilize the public to take action against legal racism in Africa. The poster portrays an ink drawing of Africa with a skeleton face without a chin due to cancer. The simplistic nature of the poster of Africa as a skull is ominous and states it's message clearly, the poster was drawn in pen though I feel this was out of necessity and lack of materials rather than a design choice but adds to the feeling of a people's revolution.

Poster for Jimi Hendrix, John Mayall and Albert King Show

A Poster Made for a Jimi Hendrix, John Mayall and Albert King show created by Richard Griffin. The poster is a great representation of the psychedelic rock style with it's disturbing imagery and the font design matches it perfectly, though hard to read.

The Golden Gate National Parks Poster Series

The Golden Gate National Parks Poster created by Michel Schwab, Jami Spittler and Rich Silverstein appeared in the San Francisco area in the spring of 1996 as large bus shelter posters and with other retail items at each of the park sites. I really like the simplicity of these posters with only black and two extra colors and the thick lines used. It conveys the sites of California very clearly the images say it all the text is not even needed to recognize these areas but the text looks just as clean as the image itself.