Sunday, May 4, 2014

Armin Hofman







Armin Hofmann graduated from Zurich's Kunstgewerbeschule (school of arts and crafts) in the late 1930s, followed by a lithography apprenticeship. in 1946 Hofmann moved to Basel and established his own studio, he established an advanced class of graphic design in 1968. Hofmann created Posters, identities and advertisements for cultural institutions. I like Hofmann's use of shapes and words in an abstract manner to create interesting compositions, I also like his use of large bold font and uses them as shapes sometimes in combination with a different colored shapes to create other compositions. He also uses the smaller font to create shapes and positions them around the larger fonts and shapes.

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