Armin Hofman

Armin Hofmann graduated from Zurich's Kunstgewerbeschule (school of arts and crafts) in the late 1930s, followed by a lithography apprenticeship. in 1946 Hofmann moved to Basel and established his own studio, he established an advanced class of graphic design in 1968. Hofmann created Posters, identities and advertisements for cultural institutions. I like Hofmann's use of shapes and words in an abstract manner to create interesting compositions, I also like his use of large bold font and uses them as shapes sometimes in combination with a different colored shapes to create other compositions. He also uses the smaller font to create shapes and positions them around the larger fonts and shapes.

Saul Bass

Saul Bass attended the vocational Art students League of New York and then Brooklyn college in 1944. The advertising image for the movie Carmen Jones was Bass's first step into the movie industry. his in terest in movie logos led him to do short films for Kodak and United Airlines. Bass was a highly accomplished corporate identity designer, creating iconic logos in every market, electronics, airlines etc. Bass Passed away in 1996 in Los Angelos

Susan Kare

Susan Kare graduated from the Mount Holyoke College in 1975 with a degree in art and graduated from New York University with a masters and a doctoral degree. She became the designer for the user interface and icons for the Macintosh operating system then became the creative director for NeXT, Inc. and then established Susan Kare LLP in 1989. I think it's interesting that sometimes I forget that there are designers who are in charge of creating things for electronics including computer and internet icons. The icons are simple but for the most part you can tell what they're function is.

Apartheid/ Racisme

The poster was created to support the abolition of apartheid and mobilize the public to take action against legal racism in Africa. The poster portrays an ink drawing of Africa with a skeleton face without a chin due to cancer. The simplistic nature of the poster of Africa as a skull is ominous and states it's message clearly, the poster was drawn in pen though I feel this was out of necessity and lack of materials rather than a design choice but adds to the feeling of a people's revolution.

Poster for Jimi Hendrix, John Mayall and Albert King Show

A Poster Made for a Jimi Hendrix, John Mayall and Albert King show created by Richard Griffin. The poster is a great representation of the psychedelic rock style with it's disturbing imagery and the font design matches it perfectly, though hard to read.

The Golden Gate National Parks Poster Series

The Golden Gate National Parks Poster created by Michel Schwab, Jami Spittler and Rich Silverstein appeared in the San Francisco area in the spring of 1996 as large bus shelter posters and with other retail items at each of the park sites. I really like the simplicity of these posters with only black and two extra colors and the thick lines used. It conveys the sites of California very clearly the images say it all the text is not even needed to recognize these areas but the text looks just as clean as the image itself.

Grapes of Wrath book cover and movie poster

Board Game Group Project: Age of Adventure

Age of Adventure a fantasy Adventure Board Game Created by Colleen Jennings, Rachael Waldroup, Caitlin Brown, and Christiana Broughton

Chicago: The Muscial Poster

The poster Chicago was made for the 1996 showing of Chicago the Musical, the longest running musical revival. The Poster features black and white photography done by Max Vadukul of the sexy main characters from the show as well as the most eye catching part of the poster the big red "Chicago". The combination of the black and white and the bold red brings out the over all feeling of the play which I fine very interesting.

Margo Chase

Margo Chase graduated school with a degree in Biology along with experience in medical illustrations, in 1986 Chase founded a design group that helped to translate her interest in gothic architecture and medieval manuscripts into a successful business. In the late 1990s Chase created dozens of typeface her most notable type faces were created for famous singer Madonna and popular tv show Buffy the Vampire slayer. What caught my eye about this designer was the logo for Buffy the vampire slayer as well as several other typography logos the designer had done, I realized I've been a fan of her work for a long time I like the use of her bold black lines the have minimal subtle details to make them distinctive.

Light Years

Light years was a poster designed by Michael Bierut for the Beaux Art Ball in 1999, using evenly spaced Translucent letters. The most interesting thing about the design are the white shapes that are made by the two translucent words overlapping each other creating visual interest while also having the words still be legible. I almost feel as though "Light" was being represented with the white areas created by the overlapping effect and the "years" was being represented by the fading look of the words.

Luba Lukova

Luba Lukova was born in Bulgaria and graduated from the Academy of fine arts in Sofia Bulgaria in 1986. Upon visiting New York in 1991 Lukova decided to stay in the united states and have permanent residence in New York, she was hired by the New York Times Book Review. Lukova is best known for her illustrations and design work.

I chose Luba Lukova to discuss because I was drawn to how simplistic nature of Lukova's illustrations. The artist uses blocky shapes, very minimal thin lines and a basic color scheme that sets up the mood for the image. The illustrations and the content makes the viewer take a second look to see the full message conveyed. I really enjoy the surreal nature of the images.

Dylan

Dylan was a poster created by Milton Glaser released in 1967 for Bob Dylan's Greatest hits, it featured a silhouette portrait of Bob Dylan with colorful and swirl designed hair. I love the contrast of the black blocked out silhouette and the swirls of colors, the swirls remind me of the rhythm of music and acts as symbolism for the concept of thought.

King Kong and Godzilla

The design I chose is entitled King Kong and Godzilla, it was a commemoration of the fortieth anniversary of the atomic bombing of Hiroshima. I find this piece really compelling because of the iconicism of the characters King Kong and Godzilla, both characters are symbols of destruction one for the USA and one for Japan and both characters are well known and loved throughout the movie watching world. To portray these characters holding hands instead of their traditional rampage is a clear symbolism of peace and unity of the countries they represent and I personally just think it was a highly clever way to use these characters.

Designer: House Industries

Established in 1993 by Andy Cruz and Rich Roat along with designer Allen Mercer House Industries released it's first batch of typefaces in 1997. Their typeface packages consisted of typefaces that were constructed after different time periods and subcultures. The company also created merchandise from t-shirts to furniture.

I was attracted to House industries because of the variety of their font designs but I find myself attracted to their 3-D effects in their fonts, they seem to constantly use a drop shadow to make their fonts and images pop off the page but also like the way they bring that same 3-D effect to their physical merchandise.

Designer: William Addison Dwiggins

William Addison Dwiggins attended the Frank Holme School of illustration in Chicago in 1904 soon after which he established himself as a freelance artist. in 1923 he began his career in book design then from the late 1920 through the next three decades he made his mark by designing book jackets and interiors in collaboration with Alfred A. Knopf inc. there he produced over 300 works. Dwiggins even began a career in type design after he created his first commissioned sans serif Metroblack.

I chose Dwiggins to discuss because I am drawn to the elegant nature of his book cover designs, uses very decorative shapes to border the titles of the book but not so much that it over powers the title but enhances it. I also love how he has chosen to surround that decorative border with empty space to give it even more impact. The illustrative quality of his work reminds me a lot of art nouveau.

Board game References

I was thinking about using the abundant creatures you would find in Dragon's Dogma for the enemies in our game that range from Chimeras and Harpies to bandits and witches.



The Map of the hundred acre woods from Winnie the pooh looks a lot like what we were thinking for our game board that has very specific details representing a specific place the character would be in.



This poster from World of Warcraft looked like a good design idea for our box since it featured a Dragon viciously guarding a castle with the name/logo placed carefully on the bottom of the image.



The pokemon card has the layout I would want for the playing cards, with an image of the enemy/item/etc. and a description of what it does as well as how much damage it can do, how much hp, what magical properties it would contain, etc.



The Art style from the Last unicorn was what I was considering for the aesthetics of our game, illustrative but not overly detailed and with a very clean look.

How to Final : How to walk your dog

Chapter 1 (cont.): Principles of Design

Anatomy of a layout: Can be anything from magazine spread to website and are is built by manipulating the values of margin, column counts and their width, gutter space, and horizontal guides.



Hierarchy: is achieved through the proper and conscious implementation of visual prompts that emphasize significant content with in the design while gradually minimizing the attention needed for other elements a design without hierarchy is flat and unmemorable.



White Space: Technically negative space, enables hierarchy and pacing by allowing the end user to rest while navigating the design or by isolating an element that demands attention.



Contrast: how the elements contrast within the layout, and how the layout itself contrasts with in its context. Permits the design to make one or more points of distinction, this allows the end product to stand apart in its surroundings.



Color:



Color Palette: can be used to pair two colors and can be used as a complex system of multiple colors broken down by primary and secondary sets of color ranging in the dozens.



Gradient: provides a sense of depth, texture, and movement beyond what flat color can achieve.



Color Rendition: the difference between CMYK and RGB models depend on medium, Screens rely on RGB while CMYK is used for print because paper absorbs color. There are also options such as spot color which are most precise by using color matching systems like Pantone and grayscale/single color.